As Director of Copy, I defined CAVA’s brand voice, shaping everything from national campaigns to CRM and in-app storytelling. Every word mattered, from the big brand moments to the details on your drink cup. Here are a few things my team cooked up…

I helped make veggies go viral. As part of the in-house brand studio, I led campaigns that sold salads, crafted copy that made them craveable, and grew a team to keep the momentum going. Peek at some of my favorite projects…

Right now, I’m deep in a big freelance project with Netflix’s global marketing team. It’s still under wraps, but trust me—it’s worth the wait. Check back soon for the big reveal…

As a freelancer, I partner with Bluejay to craft stories that bring their vintage-inspired e-bikes to life—showing how safety, customization, and a serious cool factor come together for a one-of-a-kind ride…

The viral game that turned vulnerability into a cultural movement. I wrote countless expansion pack questions, crafted words for merch, and designed a brand bible that defined every nuance of their secret formula.…

Meet makeup with a mission. Thrive Causemetics doesn’t just create high-performance, cruelty-free beauty—it gives back with every purchase. I helped refine their voice and tell stories that empower from the inside out…

Legend says that this LA born brand made green juice culturally relevant. The brand that made green juice iconic. From product and content marketing to partnerships with Vogue and Disney, I helped shape stories that turned juice from a trend into a lifestyle…

As Managing Editor, I built the content engine that powered this wellness publication—producing 4,500+ editorial and branded stories over 3 years. Here are a few standouts…

Before MasterClass, there was Salted—an online culinary school where 300+ top chefs shared their expertise through immersive video courses. As a founding editor, I helped bring their world-class knowledge to life…

Scaling a digital brand to 13+ million? No problem. As Editor in Chief, I led a powerhouse team of writers, editors, and designers—creating podcast scripts, articles, online courses, and viral social content that fueled a global movement…