As Director of Copy, I shaped and developed the brand’s voice across all communication touch points, from national campaigns to CRM and everything in between. Here are a few things my team cooked up…

As part of the in-house brand studio, I told stories about salad, led campaigns that sold them, crafted copy that made vegetables go viral, and grew a team. Peek at a few of my favorite projects…

I freelance for Bluejay—makers of vintage-inspired electric bikes that seamlessly merge safety, style, and customization for a truly one-of-a-kind ride.

The viral game that made vulnerability cool. I crafted questions for expansion packs and designed a brand bible that defined the nuances of their secret formula.

Makeup with a mission. Thrive Causmetics is built to embolden inner beauty. They give back with every purchase, their formulas are vegan and cruelty free—and the makeup is genuinely great.

Legend says that this LA born brand made green juice culturally relevant. I worked on product marketing and editorial for sponsored partnerships, including Vogue and Disney.

As managing editor, I directed all aspects of our daily content cycle—and produced more than 4,500+ editorial and advertorial articles over 3 years. Here are a few favorite stories and partnerships…

Before MasterClass, there was Salted—an online culinary school where 300 of the most highly-acclaimed chefs across the world filmed tutorials and shared their expertise through beautiful, interactive videos and online courses.

As Editor in Chief, I managed a massive team of writers, editors, and designers, and created cross-platform content for our audience of 13+ million, including podcast scripts, articles, online courses, and social stuff galore.