Salted

The idea was to make a $50,000 culinary education accessible to the masses by become the Netflix of cooking. It no longer exists, but I’ve saved a few digital relics of the once successful and buzzed-about startup and shared them below.

As one of the founding employees, I crafted the brand identity through blogging, advertising, script writing, curriculum research and writing, social media, newsletters, brand campaigns, offline events and other creative touch points.